• Future of Insights Summit

    by UGA MMR

    December 5-6, 2019

    Terry College of Business - University of Georgia

    600 S Lumpkin St, Athens, GA 30605

     

  • Presenting Sponsors

    Worthix
    Remesh
  • Schedule

  • Wednesday, Dec 4

     

    11:30 pm - 3:00 pm

    MMR Career Fair

    A220, Stelling Study, Moore-Rooker Hall

     

    3:30 pm - 5:30 pm

    MMR Board Meeting (Board Members Only)

    Correll Hall 213

     

    6:00 pm - 9:00 pm

    Welcome Reception

    A220, Stelling Study, Moore-Rooker Hall

    Thursday, Dec 5

    Research Summit

    D001 Orkin Hall

    7:30 am - 8:30 am

    Coffee & Registration

    Continental breakfast just outside D001

     

    8:30 am - 8:45 am

    Opening Remarks

     

    8:45 am - 9:15 am

    Keynote Address by John Smart, Global Futurist, Foresight Consultant and Author

    Fundamental Forces: A look at what will make the future bright, scary and different

     

    9:15 am - 9:45 am

    Reg Baker, North American Ambassador, ESOMAR

    Privacy Trust and the Future of Market Research

     

    9:45 am - 10:15 am

    Derick Davidson, Director, Insights Innovation & Agility, AB InBev

    Embracing Agility: In the push to evolve innovation processes and speed to market at AB InBev

     

    10:15 am - 10:35 am

    Morning Coffee/Tea Break

     

    10:35 am - 11:05 am

    Rama Mallika, Head of Market Research, PayPal

    What Happens when Market Research, Analytics and Data Sciences Collaborate?

     

    11:05 am - 11:10 am

    Khaled Rasheed, Professor of Computer Science and Director, Institute for Artificial Intelligence at the University of Georgia

     

    11:10 am - 11:40 am

    Joelle Gwinner, SVP & Director of Research Innovation at Burke, Inc. and Chris Hammond, Design Principal at IBM

    AI: Separating Hype from Insights Reality

     

    11:40 am - 12:10 pm

    Remy Denton, Director, and Cori Guilbault , Manager, SKIM

    (Wo)man vs. machine - human vs. AI experiment

     

    12:10 pm - 1:15 pm

    Lunch Break

    1:20 pm - 1:50 pm

    Hilary DeCamp, Chief Research Officer, LRW

    Modernizing Market Segmentation

     

    1:50 pm - 2:20 pm

    Rajit Chakravarty, Director, Decision Sciences, Coca-Cola

    Unifying Multiple Data Assets to Build a Consumer Centered Decision Engine for the Coca-Cola Brand Portfolio

     

    2:20 pm - 2:50 pm

    PANEL: The Future of Retail and Buying Behavior

    UPS, NCR, Purina-Nestlé

     

    2:50 pm - 3:10 pm

    Afternoon Break

     

    3:10 pm - 3:25 pm

    Katie Taddei, Senior Analyst, Inspire Brands

    The Future of Work

     

    3:25 pm - 3:55 pm

    Brian Lamar, VP of Insights at EMI Research Solutions

    Technology and Trust: The Changing Market for Online Sample

     

    3:55 pm - 4:25 pm

    Anne Hunter, Kantar EVP Strategy and Growth, Media & Content

    Achieving Balance Between Short and Long-Term Growth with Attribution

     

    4:25 pm - 4:55 pm

    Dr. Ari Zelmanow, Research Lead at Twitter

    Focus on the Problem, Not the Data: How to Think Like a Detective™ to Solve Wicked Business Problems

     

    4:55 pm - 5:25 pm

    Julie Clemens, Senior Client Officer, Ipsos Healthcare

    Strategies to Respond to the Increasing Need for Faster and more Agile Customer Insights

     

    5:25 pm

    Closing Remarks

     

    6:30 pm - 10:30 pm

    Closing Reception at Livewire

    227 W Dougherty St Athens, GA 30601

    Friday, Dec 6

    Professional Development Workshops/Masterclasses

    A220, Stelling Study, Moore-Rooker Hall

    7:30 am - 8:30 am

    Breakfast

     

    8:30 am - 9:20 am

    John Smart, Futurist & Keynote

    Futurism 101

     

    9:20 am - 10:10 am

    Will Leach, Author of "Marketing to Mindstates"

    Applying Behavioral Factors in Research and Marketing: Using mindstate marketing to win the iron throne

     

    10:10 am - 10:20 pm

    Coffee Break

     

    10:20 am - 11:10 am

    Briana Sylver, Founder and President, Sylver Consulting

    Step Beyond Research: Enable actionable insights with design thinking

    11:10 am - 12:00 pm

    Carol Shea, President, Olivetree Insights

    A GPS For Driving Action workshop: How an enhanced insights brief can be used to motivate business leaders to make better decisions.

     

    12:00 pm - 12:30 pm

    Lunch Buffet

     

    12:30 pm - 1:30 pm

    Working Lunch

    “Call us when: Business Challenge Grounded Case Study Review from Tech-Driven MRX Partners”

    Find it difficult to sort through new and emerging tech options for market research? Join us over lunch to hear case studies and use cases from four AI and Automation driven partner companies:

    • Remesh
    • Worthix
    • Quartr 
    • AYTM
  •  

     

     

    Join Us in Athens

    Learn the latest methods and approaches, share best practices, and connect with MMR alumni and research professionals.

    This year we're celebrating the 40th anniversary of the University of Georgia's MMR program.

     

     

     

     

  • Experience Athens, GA

    Athens, GA is a short drive from Atlanta Airport (ATL). In Athens and around the University of Georgia, the birthplace of public education, you'll get a chance to connect, think and recharge in and out of the conference. Orient yourself with this Guide to Athens!

     

    Points of Interest

    Conference at the University of Georgia

    The full-day conference takes place on campus at the University of Georgia, the birthplace of public education, on Dec 5. The university is the edge of Downtown Athens - close to everything!

    Events at Terry College of Business

    The Terry College of Business at the University of Georgia is the main setting for the summit. The new state-of-the-art facilities of Terry's Business Learning Community will host the event.

    Evening Reception at Live Wire Athens

    Our Thursday closing reception will be held at Live Wire Athens, a premier event venue just north of UGA.

  • Where to Stay

    Hilton Garden Inn

    390 East Washington Street

    Athens, Georgia

    706.353.6800

    Hotel Indigo

    500 College Ave

    Athens, GA 30601

    1.866.808.1483

    Holiday Inn

    197 East Broad St

    Athens, Georgia 30601

    706.549.4433

    SpringHill Suites

    220 South Hull Street

    Athens, Georgia 30605

    706.850.2072

  • Registration

    Individual Registration

    $249

  • Testimonials

    "It is a great opportunity to connect with the next generation of insights professionals and meet and learn from colleagues across different industries."

    - Alexine Tranquada, ​Director of Global Customer and Brand Insights, Merck

    "Our industry isn't going through a paradigm shift, it's going through a series of paradigm shifts, and it's hard to keep up -- this Summit is a great way to do just that."

    - Carlos Garcia, President, Garcia Research

    "Better than continuing education, The Summit is about what's next for marketing and the intelligence and insights needed to build brands and businesses."

    - Jeff Walters, Partner, True North Companies

    "The best thing about the Summit is the level of interaction among everyone there. Clients don't have their shields up, and suppliers/agencies don't take advantage of that. Very respectful and helpful dialog."

    - Rob Arnett, VP of Client Relationships, M/A/R/C

  • Become a Sponsor

    Join us for an interactive, educational experience with leading industry experts.

    There will be fantastic opportunities to network and reconnect with fellow graduates and friends of the program.

     

    To secure a sponsorship, please reach out to us via this site's Contact Form.

    Presenting Sponsor $7,500

    2 Opportunities / 0 Available

    • 10 free conference registrations for your employees
    • 5 conference registrations for clients or guests
    • Signage can be displayed in the event venue (sponsor supplied, up to 2)
    • Whole page program Logo and/or MMR commemorative message (you supply the art)
      • AVAILABLE: Inside back cover
      • AVAILABLE: Back cover

     

    Plus Lower Level Benefits

    • Logo included in on-stage / front of room signage
    • Receive a copy of the pre-registration list (two weeks before conference); will include name, company, & title for attendees that opted in
    • Can insert an item into the conference bags
    • Company name and logo included in all Marketing Materials
    • Company name and logo listed on the Sponsorship Page in the program
    • Verbal mention during conference opening/closing remarks
    Remesh
    Worthix

    Platinum Sponsor $5,000

    5 Opportunities / 4 Available

    • 5 free conference registrations for your company
    • 2 conference registrations for clients or guests
    • Half page program Logo and/or MMR commemorative message (you supply the art)
    • Receive a copy of the pre-registration list (two weeks before conference); will include name, company, & title for attendees that opted in

     

    Plus Lower Level Benefits

    • Can insert an item into the conference bags
    • Company name and logo included in all Marketing Materials
    • Company name and logo listed on the Sponsorship Page in the program
    • Verbal mention during conference opening/closing remarks
    KS&R

    Gold Sponsor $1,500

    Multiple Available

    • 1 free conference registration for your company
    • 1 conference registration for clients or guests
    • Can insert an item(s) into the conference bags

     

    Plus Lower Level Benefits

    • Quarter page program Logo and or/or MMR commemorative message (you supply the art)
    • Company name and logo included in all Marketing Materials
    • Company name and logo listed on the Sponsorship Page in the program
    • Verbal mention during conference opening/closing remarks
    Directions
    atym
    Quartr
    MMR Research Associates
    Burke
    MarketVision Research
    Kantar
    Sharpr

    Silver Sponsor $750

    Multiple Available

    • Company name and logo included in all Marketing Materials

    • Company name and logo listed on the Sponsorship Page in the program

    Actuate
    RIVA Market Research Training Institute

    Meal Sponsor - Varies

    Choose From

    • AVAILABLE: Welcome Reception (evening of 12/04) - $2500
    • AVAILABLE: Session Day Breakfast (12/05) - $1000
    • AVAILABLE: Session Day Lunch (12/05) - $1000
    • SOLD: Beverage Break Sponsor (12/05) - $500 - GSMM
    • SOLD: Closing reception (12/05) - $3000 - Aperio Inisghts

     

    All Options Include

    • Signage displayed at the dinner venue / by the food service area
    • Company name and logo included in all Marketing Materials
    • Company name and logo listed on the Sponsorship Page in the program
    • Verbal mention before / during sponsored meal or event

     

    Welcome & Closing Reception ONLY

    • Can insert an item into the conference bags
    • Half page program ad (you supply the copy/art)
    Global Social Media Marketing
    Aperio Insights

    Sponsor a UGA MMR Conference Bag Item or Giveaway

    Help fill our bags with swag! Spread the love for the MMR program by sponsoring program-branded bag items. We’ll provide the items you select and pay for and make sure you get the credit. Contact us for item pricing and additional information.

     

    Conference Bag Item ($600 + cost of items)

    • Items will be placed in bags for all attendees
    • A hangtag or sticker will be placed on the item with your logo or short message.

     

    UGA MMR-branded Items (ordered through the university)

    • T-shirts
    • Luggage tags
    • Padfolios
    • Umbrellas
    • Coffee mugs
    • Backpacks
    • Post-it note cubes

    Media Partners

    Women in Research
    Intellicast
    Southeast Chapter | Insights Association
  • Contact Form

    600 S Lumpkin St, Athens, GA 30602
    469-363-0109
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